A 64-bit engine, for instance, generally offers marginal, not exponential gains. (See below for an excellent, detailed editorial that makes the same argument – not to plagiarize I simply agree wholeheartedly.) And if you’re looking for news on that front, it seems you’ll have to wait.Īs for the announcement, the marketing copy also starts with a peculiar marketing claim: “Get exponentially more processing power than Pro Tools 10 using the same hardware.” It’s hard to know where Avid would find exponential performance gains, unless they know a different meaning of the word. But the announcement comes at a time when a cloud hangs over the developer’s corporate entity. It’s a bit of a paradox: Pro Tools remains the massively-dominant DAW in high-end productions for film, television, and video love it or hate the software, Pro Tools users routinely dominate Grammy and Academy Awards. What is new is seeing a Pro Tools upgrade overshadowed by uncertainty about its developer. These still will do little to sway users of other DAWs, but that’s not new. The engine rewrite is joined here by top-of-class video integration, benefiting from Pro Tools’ sister products in video at Avid. Those improvements look promising real-world performance is one of those things that makes the biggest difference in day-in, day-out use. There are no whiz-bang features in this upgrade instead, it seems Avid was solely focused on performance. Image courtesy Avid.Īvid has announced Pro Tools 11, the latest version of their flagship DAW. Pro Tools’ video integration is now formidable, with Avid’s flagship engine built right in.
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